Redmond, WA · 2019–2026
Microsoft/Senior Designer
Lead designer on the Microsoft Advertising team @Microsoft AI shaping how advertisers create, understand, and trust their ads with the shift towards AI. — consistently turning ambiguity into clear, shippable experiences that scale with platform-level consistency.
- Reframed core ad creation experiences, transforming complex workflows into a unified, trustworthy AI‑powered system of automated generation and recommendations based on advertiser goals.
- Defined and refined system architecture for gen‑AI experiences, shaping core workflows for AI‑generated assets, creative tooling, and brand alignment to maintain advertiser confidence and trust in AI.
- Built and scaled Ads Studio, evolving an asset library into a scalable creative hub to produce high-quality ad assets, setting platform-level patterns for for AI-assisted creative tools and decisions.
- Led end-to-end design and strategy for the launch of Performance Max, Microsoft’s first AI-powered ad campaign, establishing a new goal-driven mental model to redefine the framework for the ecosystem of campaigns.
- Defined Copilot’s role in Microsoft Advertising, shifting from task automation to AI as a creative collaborator. I established the mental model for how AI‑assisted creative work should feel and interaction patterns now used across the ecosystem.
- Designed the dashboard, settings pages, and core workflows for the launch of Microsoft Clarity.
- Acted as a de‑facto design lead across functions — aligned PM, engineering, and leadership through clear reframing narratives and phased paths from vision to execution, accelerating team velocity and reducing ambiguity across surfaces.
- Led platform‑scale UX and design‑system governance of shared components in the Ads UI Kit to drive consistency, eliminate one-offs, reduce design & engineering maintenance costs, and raise the bar for craft across Microsoft Advertising.
Seattle, WA · 2014–2019
Palador/Principal UX Designer
Led the design team at a SaaS company to create enterprise products, mobile apps, design systems, and custom software for a wide range of clients.
- Served as the principal designer on branding and visual design for many website redesigns, including Palador’s own site.
- Created a design system for Cray Supercomputing, defining component libraries, interaction patterns, and visual standards across applications. Designed an app to run research on supercomputers with new system.
- Designed future-vision concepts and rapid prototypes for Samsung R&D, exploring new mobile apps and IOT devices and evaluating emerging technologies with stakeholders at Samsung.
- Collaborated on merging two of PayScale’s business products. Prioritized features, mapped user flows, and prototyped concepts related to employee compensation, managing teams, and job feedback.
- Designed web apps and design systems for WA State and King County government agencies.
- Designed a suite of iOS and web apps for FlightSafety to manage distribution of training materials and evaluate training center performance. Created and documented a flexible design system.
- Designed the TimeTracker app for logging consultant hours.
Seattle, WA · 2013–2014
UXAnimal/UX Designer
Designed complex enterprise and consumer experiences for a range of clients at a startup design agency
- Led UX for an internal enterprise web application for EA, working closely with stakeholders to create the UI for complex feature sets and establish a cohesive visual language with style guide.
- Improved usability for Aramark’s order management web application, prioritizing use cases, optimizing task flows, and validating changes through user interviews.
- Principal designer during rebrand of company website, including new UI and visual language, and front-end implementation with HTML/CSS.
Richmond, VA · 2012–2013
Capital One/UX Designer
Contributed to the redesign of Capital One's credit card website, making them the 3rd Fortune 100 company to shift to responsive web.
- Designed responsive concepts for the credit card experience, aligning with new brand guidelines and modernizing the visual system.
- Prototyped and tested workflows to validate user behavior and refine designs based on insights.
- Delivered digital assets for the Quicksilver product launch and ongoing site updates, ensuring consistency across surfaces.
Blacksburg, VA · 2011–2012
Modea/Project Lead
Led delivery of device emulators and marketing tools for Verizon and other clients that needed mobile device marketing.
- Directed end-to-end delivery, managing developers, timelines, and scope to ship high‑quality device simulators
- Designed and produced device assets through photography, editing, and Flash development, ensuring visual accuracy and brand consistency.
- Established structured workflows using XML‑driven systems that improved maintainability and accelerated updates across client projects.
Rochester, NY · 2010–2011
R.I.T./Media Production Assistant
Supported digital learning and media production for university faculty, delivering clear, accessible educational experiences.
- Designed and developed educational websites that organized course material into intuitive, student‑friendly interfaces.
- Produced and edited video content for lectures and university events, including recording, editing, and subtitling for accessibility.
- Delivered multimedia assets on demand to support faculty needs across instructional content and digital communications.
monica porucznik
