Performance Max

designing Microsoft's first AI-powered ad campaign

Horizontal Systems Scalable Foundations Technical Complexity Design Craft

Designing Microsoft's first AI-powered ad campaign

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Creative Agent

brand-aligned concepts based on advertiser intent

AI-Native UX Design Strategy Ambiguity X-F Leadership

Brand-aligned concepts based on advertiser intent

Recommendations

helping advertisers improve their ads

Design Strategy X-F Leadership UXR Horizontal Systems

Helping advertisers improve their ads

Campaign goals

helping advertisers select the right campaign

Architecture Product Redesign Design Craft Strategy

Helping advertisers select the right campaign

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Editing with AI

improving AI interaction models for editing ad assets

Gen-AI Horizontal Systems AI Interaction Design UXR

Improving AI interaction models for editing ad assets

Editing Framework

designing platform-level creative tooling that scales with AI

Design Craft Horizontal Systems Design Strategy Gen-AI

Designing platform-level creative tooling that scales with AI

Ads Studio

designing a creative suite for Microsoft Advertising

Horizontal Systems Gen-AI Design Strategy Tehnical Complexity

Designing a creative suite for Microsoft Advertising

LDC Rebrand

Branding, Website, Motion Graphics

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PayScale

UX, Web Application

Cyber-ITL

Data Visualization, User Research, Website

TimeTracker

Web Application, Mobile

Guidacent Rebrand

Branding, Website

Palador Rebrand

Branding, Website

Bethany

Branding, Website