Monica Porucznik

Performance Max

designing Microsoft's first AI-powered ad campaign

Ad campaigns that give advertisers the benefits of AI without the black box

0 → 1 Horizontal Systems Technical Complexity Design Craft

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Creative Agent

brand-aligned concepts based on advertiser intent

I built a guidance system that keeps AI on-brand

AI-Native UX Design Strategy Ambiguity X-F Leadership

Recommendations

helping advertisers improve their ads

I built trust in AI recommendations for a 50% lift

Design Strategy X-F Leadership UXR Horizontal Systems

Campaign goals

helping advertisers select the right campaign

Redefining how 500k+ advertisers start a campaign, earning 90% approval

Gen-AI Horizontal Systems AI Interaction Design UXR

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Editing with AI

improving AI interaction models for editing ad assets

I fixed generative AI's biggest blocker & tripled the save rate for ad creatives

Gen-AI Horizontal Systems AI Interaction Design UXR

Editing Framework

designing platform-level creative tooling that scales with AI

I clarified value for creative tools to stop chasing novelty & drive 2X more ad coverage

Design Craft Horizontal Systems Design Strategy Gen-AI

Ads Studio

designing a creative suite for Microsoft Advertising

I saved advertisers 3 weeks of time per campaign with an AI-powered creative hub

Horizontal Systems Gen-AI Design Strategy Tehnical Complexity

judgement that ships and scales