Problem

In order to prepare creative assets for their ads, advertisers were largely using external tools like Canva or Photoshop for creation, then uploading into Microsoft Advertising’s Asset Library to organize for campaigns. As advertising workflows became increasingly complex and competitive disadvantages grew, we needed an in-house solution. In a multi-phase effort, led a team of designers to launch Ads Studio, an AI-powered creative platform to empower advertisers to easily generate personalized ad assets at scale.

Role & Team

Design lead — 5 designers, product, content, engineering

Focus areas

Gen-AI, Design Strategy, Horizontal Patterns, UXR, Visual Design, Architecture, Design System, X-F Collaboration